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Dive into the details behind the Instapump technology and look back on the legend that remains unlike anything else on the market.
In 1989, Reebok released THE PUMP – the OG kicks that became a calling card in the world of basketball. RAC team leader Paul Litchfield was the man behind THE PUMP – no easy task for what was then an unconventional idea. According to the Reebok Archive, THE PUMP technology featured inflatable chambers fitted within the shoe, enabling wearers to create a custom fit. The rest is history.
They said a running shoe without laces was impractical. Designer Steven Smith thought otherwise. In 1994, the Reebok Instapump Fury – aka the “Reebok Pump Fury” – put the naysayers in their place and took the world by storm. According to the Reebok Archive, the sneaker used a Pump Full-Foot Chamber System instead of laces, and lightweight GraphLite material in place of a midsole. 25 years later, other shoes are still playing catch-up.